Tag: KGB Texas
As advocates for autonomous vehicles pitch them as the solution to our transit troubles, they also assume a vision of transportation entirely reliant on cars. That assumption often becomes a reason to underfund modes of transportation that are safe, efficient, sustainable and cheaper. It also discounts the opportunity to leverage the same technology to move larger numbers of people.
In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.
A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.