“Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.

Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.

Just when you think some sense of normalcy is on the horizon, the world proves you wrong. As we ride the roller coaster, one of the best things we can do for ourselves and others — besides wearing a mask — is to keep learning. I hope you find this week’s marketing, advertising and public relations information insightful.

In honor of Social Media Day 2020, we asked our Papa John’s team to share some of their favorite client work. We’ve been partnering with local Papa John’s branches on social media for the past few years and have always loved how creative we can get with their content and campaigns (the pizza perks aren’t bad either). This blog features a list of the account team’s top picks!