In an era of seemingly endless streams of data coming our way, data storytelling has become more essential than ever. After all, we remember stories, not spreadsheets. The information has meaning and value when it is memorable, personal and impactful. Read our latest blog to learn how you can leverage data storytelling to shape your company’s narrative and make it easier to engage others.
In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.