In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.
Companies that have a clear understanding of why they exist can make better decisions about which actions to prioritize at any given moment. That’s particularly valuable in a crisis. Learn the value of leading your brand with purpose in our latest blog!
Product matters, but building a brand that is the heartbeat of a neighborhood or one admired around the world takes something more. And you won’t find it in a textbook or in an article on best practices. In part one of this two-part series, we’re going to visit a local brand and then compare at a global scale.
A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.