Product matters, but building a brand that is the heartbeat of a neighborhood or one admired around the world takes something more. And you won’t find it in a textbook or in an article on best practices. In part one of this two-part series, we’re going to visit a local brand and then compare at a global scale.
A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.
“Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.
If you’re anything like us, you’re pensively waiting for the world to change back to something that might resemble “normal”. And while you’re waiting, your confidence level in everything from the strength of your branding to employee engagement to using technology varies wildly. We have good news to share: You aren’t alone. Read our blog to learn more!