To commemorate San Antonio’s once-in-a-lifetime birthday celebration, we created an identity that reflects the city’s three-century history and radiates the promise of its future.

The slogan, “300 Looks Good on You” anchored out-of-home elements and we featured everyday people to represent SA’s rich heritage.
The brand was expanded with bold communications and an equally bold approach to design and color.
We made a splash at events like Fiesta with larger-than-life elements and a color palatte that held its own against the festive surroundings.
As the official week of celebraton approached, we evolved the look to capture the spirit of upcoming events.