Papa Johns

Cute child

Adding local flavor TO A NATIONAL BRAND.

At KGBTexas, we know San Antonio. We know what gets the city excited and the community’s sometimes-odd sense of humor. Those insights led to creating clever, hyper-local, and engaging social media marketing and influencer outreach strategy.

We put a San Antonio spin on the national brand’s voice, and created a uniquely local look and feel for the franchisee. We created social media posts that incorporated video and animation and tied into the city’s love for its Spurs. Finally, we took our distinctive quirkiness to the streets of San Antonio, popping up at the events locals consider, and partnering with some of our city’s top influencers.