Express Access


Visual identity for a news service that provides subscribers with exclusive content, special event access and benefits to help local business.

The logo design illustrates how a community can unite by bringing the words “Express Access” together and forming the main logo mark.
Colors and visuals were picked to highlight the city’s vibrant spirit and keep the tone positive.
The exclusive service allowed subscribers to not only stay in the loop with important news, but allows for local business to have an outlet to promote during a very difficult time in 2020.