Express Access
BRAND IDENTITY
Visual identity for a news service that provides subscribers with exclusive content, special event access and benefits to help local business.
The logo design illustrates how a community can unite by bringing the words “Express Access” together and forming the main logo mark.
Colors and visuals were picked to highlight the city’s
vibrant spirit and keep the
tone positive.
The exclusive service allowed
subscribers to not only stay in
the loop with important news,
but allows for local business to
have an outlet to promote during
a very difficult time in 2020.
