In March 2023, spring break was around the corner and Brooks wanted to be recognized as a place to stay for locals and tourists. Our PR team crafted a compelling Staycation pitch to highlight Brooks’ hidden gems, including 1917 Restaurant and eEorea Spa at Embassy Suites. Through strategic media outreach, we teamed up with KSAT 12’s Daytime Show SA Live to showcase the best of Brooks in a captivating feature – from an exciting cooking segment with the head Chef to a relaxing tour of the only Salt Cave in San Antonio.
Leveraging the power of social media, SA Live featured Brooks on their platforms and hosted a gift card giveaway for the restaurant along with a promotion code for the spa. The response was overwhelming, with over 60 social media likes for the giveaway and over $20K in total earned media value. The buzz from our efforts also resulted in 92K impressions, putting Brooks on the map as a must-visit destination for a memorable staycation in San Antonio.
Our mission to support the Southside community and highlight Brooks’ small businesses was a success. With our PR team’s strategic media coverage, Brooks is now a shining star on the map of San Antonio’s staycation hotspots, inviting travelers and locals alike to indulge in its unique offerings and support its local entrepreneurs.