For any organization, effective communication requires the right mix of people, strategies and processes. The stakes were especially high for the Harris County Flood Control District as it found itself more in the public eye than ever.
When Hurricane Harvey hit the Houston area in 2017, public sentiment changed overnight. Residents across Harris County experienced the need for large-scale flood risk reduction firsthand. The Harris County Flood Control District, which is responsible for designing and implementing flood risk reduction projects across the county’s 23 watersheds, found itself in the spotlight.