Using Community Engagement to Keep Critical Information Flowing.
For any organization, effective communication requires the right mix of people, strategies and processes. The stakes were especially high for the Harris County Flood Control District as it found itself more in the public eye than ever.
When Hurricane Harvey hit the Houston area in 2017, public sentiment changed overnight. Residents across Harris County experienced the need for large-scale flood risk reduction firsthand. The Harris County Flood Control District, which is responsible for designing and implementing flood risk reduction projects across the county’s 23 watersheds, found itself in the spotlight.
After voters overwhelmingly approved a $2.5 billion flood mitigation bond, the Flood Control District and the work it performs rapidly evolved, accelerating at an unprecedented pace. This funding meant hundreds of new construction and engineering projects would begin to roll out across the region over the course of a decade, placing extraordinary demands on staff and generating increased interest from local, county, regional and state public officials, residents and community groups.