Tag: Wunderman Thompson Intelligence
Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.