Tag: social media

Since the onslaught of COVID-19, we’re seeing the tide turning on who we recognize as an influencer. In what used to be a sea of celebrities, essential workers and everyday heroes are now being praised as the “new influencer”. Our latest blog shares perspective on this shift of honoring the people, skills and talent that are arguably truly worthwhile as a welcome change. Plus the ways it might and already is influencing marketing strategy. Learn more!

Today many of us stand on the precipice of our local economies re-opening, but what kind of market are we re-opening to? The pandemic has also prompted a new perspective on brand purpose and opened up a (missed?) opportunity for technology to be one helpful step ahead of the consumer. But will these outcomes have a long-term, lasting effect? Read our latest blog to learn more!

Now that a global pandemic has uprooted every facet of our lives, each of us is finding it necessary to pivot and adapt to the new ways we live, work and play. In our latest blog, we look ahead to how we can be proactive in serving the future needs of businesses and brands once we return to a semblance of normalcy. Read now to learn more!

Social media is booming and shows no signs of stopping. This is not news to most of us, but headlines still shout about it, and it gets plenty of attention from anyone tasked with managing social media for themselves or their employer. While social media is a critical part of communications plans, it can be a total time suck. There’s plenty of information about best practices and hacks to get the most out of social media. But how about getting the most out of your social media managers? Read our blog to find out!