Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.
Our more than 25-year history of exceptional service, creative solutions and successful public relations, marketing and advertising campaigns enabled us to join Worldcom, an exclusive, worldwide partnership of agencies in 114 cities across six continents that collaborates on projects by providing unique subject-matter expertise. In our latest blog, we take stock of the many advantages this partnership has brought our agency amid a rapidly-changing world.
In times of great change and significance, it’s always interesting to watch how not only individuals but also brands react, because consumers fully expect a brand to indeed have a reaction. However, when consumer sentiment varies, such as with social justice issues, generally out of a great deal of caution and apprehension brands often remain silent. Until now.
Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on countering consumer anxiety and fear, tips for inspirational leadership and more.