Tag: marketing

In a post-pandemic society, consumers are ready to re-engage with one another and brands, too. As marketing efforts pivot yet again to accommodate change, how will brand messaging evolve?

Customers pay attention to how companies treat their employees. If an employee is treated well, the customer believes they are likely to be treated well.

“Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.

As we kick off a new month, check out our marketing and public relations insights for interesting perspectives on branding, microbusinesses and work-from-home trends.