Tag: elastic generation

What we know as Baby Boomers has been renamed as the Elastic Generation, defined as age 50-70. The women in this group pose a big opportunity for marketers to flip the script. A recent report indicates that nearly 75% of Elastic Generation women ignore advertising because they find the messaging patronizing, annoying, stereotyped and out-of-touch. Our latest blog dives more into this generation and their perspective for better insight on how we can market and advertise to them more effectively.