Tag: brand awareness
One day, everything was business as usual. The next, it was anything but that. Over the course of a year, our relationship with the world around us changed. This included our relationships with the brands we allow to be part of our universe, those most relevant to our daily lives.
Customers pay attention to how companies treat their employees. If an employee is treated well, the customer believes they are likely to be treated well.
Things became more digital in 2020, and it’s already changing the future of business. Has your Brands’ Survival and Success in 2020 changed?
In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.