Tag: brand awareness
One day, everything was business as usual. The next, it was anything but that. Over the course of a year, our relationship with the world around us changed. This included our relationships with the brands we allow to be part of our universe, those most relevant to our daily lives.
In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.