PR & Marketing Insights: Week of June 15-19, 2020

Nationwide, even amid incredible turbulence, businesses are seeing signs of growth and, in some cases, rebirth. We are at the half-way mark of the year, and it is certainly safe to say 2020 is shaping up to be a time of incredible change and challenge. Navigating the delicate landscape is more difficult than ever. If there’s anything I can do to provide support, please don’t hesitate to reach out to me. As always, I hope you find these PR and marketing insights interesting and helpful and you enjoy your weekend.

-Katie

SOCIAL MEDIA PLATFORMS REACT TO #BLM

With #BlackLivesMatter protests being held in various cities across the country in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause. Read the Social Media Today article here.

CRISES ACCELERATE TRENDS IN SOCIETY & DESIGN

Bill Gardner says in Fast Company Magazine, “It’s very reactive and rushed. If there were a 10-step program that we typically follow to get from point A to point B, we skipped steps six through nine to get there during a crisis. Next year, we’re probably going to see a lot of logos that emerged as a result—some will be brilliant, many more probably won’t be.” Gardner outlines the trends he’s seeing and shares his perspective on them here.

REPORT SUGGESTS WHAT CONDUCTING BUSINESS WILL LOOK LIKE AS LOCKDOWNS BEGIN TO EASE

While interactions with colleagues are among the things that marketing professionals miss the most, the findings suggest that in-person events could see a lasting impact as many expect attendance will not return to pre-pandemic levels. The report is based on an online survey of 343 executives from advertising agencies, marketers, publishers, ad tech and other related disciplines that was conducted April 16-May 13, 2020.

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