PR & Marketing Insights: Week of July 13-17, 2020

Once again, we’re witnessing cities and states shift gears in response to the pandemic, stirring up more feelings of uncertainty. In the hope of balancing that, we’re sharing a curated selection of thoughts about leadership, strategy and the economic opportunity behind the COVID-19 mask. We found these marketing and PR insights helpful and think you will, too. Please reach out to me if there’s anything more I can do to support you during this turbulent time. I hope you enjoy your weekend.

– Katie

BALANCING SHORT-TERM AGILITY AND LONG-TERM STABILITY

From CMSWire.com: In the face of ongoing uncertainty about the impact of the coronavirus pandemic on the entire spectrum of industries, leaders must rapidly and continuously decide what plans are worth keeping, and which ones to scrap. Decades of research show us that abandoning efforts mid-stream creates huge amounts of waste in a system, so we shouldn’t hit pause lightly.

TRAITS OF HIGHLY AUTHENTIC LEADERS

From Fast Company: The concept of bringing your whole self to work is nothing new, but that does not get to the depth of what it means to be an authentic leader. Bill George, in his book, Authentic Leadership, cites the qualities of an authentic leader, which include understanding your purpose, adhering to your values, leading from the heart, establishing strong connections and practicing self-discipline.

MASKS DON’T JUST SAVE LIVES. THEY BOOST THE ECONOMY.

Researchers find that wearing masks can help avoid devastating economic shutdowns. As reported in Fast Company, a team at Goldman Sachs Research believes that it’s also beneficial for the economy. In a recent report, the economists argue that mask wearing could avert economic shutdowns and save 5% of U.S. GDP.

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