In times of great change and significance, it’s always interesting to watch how not only individuals but also brands react, because consumers fully expect a brand to indeed have a reaction. However, when consumer sentiment varies, such as with social justice issues, generally out of a great deal of caution and apprehension brands often remain silent. Until now.

Since the onslaught of COVID-19, we’re seeing the tide turning on who we recognize as an influencer. In what used to be a sea of celebrities, essential workers and everyday heroes are now being praised as the “new influencer”. Our latest blog shares perspective on this shift of honoring the people, skills and talent that are arguably truly worthwhile as a welcome change. Plus the ways it might and already is influencing marketing strategy. Learn more!

Businesses are opening up in phases, consumers are emerging from stay-at-home orders, and both are following social distancing and the CDC’s guidelines. While our “new normal” is emerging in some areas of the country, others remain locked down. Nonetheless, change is happening. Read our latest blog for new marketing research data that indicates what consumers are doing and how our collective expectations of behavior are evolving amid COVID-19.

Today many of us stand on the precipice of our local economies re-opening, but what kind of market are we re-opening to? The pandemic has also prompted a new perspective on brand purpose and opened up a (missed?) opportunity for technology to be one helpful step ahead of the consumer. But will these outcomes have a long-term, lasting effect? Read our latest blog to learn more!