Storytelling can change perspective, influence thought, inspire action and sway opinion. Little wonder that storytelling is fundamental to successful marketing and advertising in today’s environment. In our latest blog, we discuss how we harnessed the power of storytelling for our client Howard Energy Partners in our award-winning campaign, Nueva Era.
What we know as Baby Boomers has been renamed as the Elastic Generation, defined as age 50-70. The women in this group pose a big opportunity for marketers to flip the script. A recent report indicates that nearly 75% of Elastic Generation women ignore advertising because they find the messaging patronizing, annoying, stereotyped and out-of-touch. Our latest blog dives more into this generation and their perspective for better insight on how we can market and advertise to them more effectively.
From Addressable TV to automatic content recognition, television advertisers are finding new ways to tap into viewer data and delivered tailored marketing that can rival digital streaming. Learn more about these trends and what’s next with our latest blog!
As chatbots continue to rise in popularity, many marketers are starting to wonder how they can integrate this artificial intelligence tool into their strategy plans. In our latest blog, we provide a quick overview on the benefits and various uses of chatbots.