Blog

Properly defining “emotional labor” has long been the center of many discussions, as it more frequently gets applied to workplace stress in modern times. However, some argue that there really is no such thing as emotional labor – it’s simply just “work” and the inherent stresses that come with certain aspects of that. In our latest blog, we dive into the varying definitions and discussions surrounding emotional labor, and how it’s related to the workplace, specifically for women and woman-owned businesses.

One benefit of the Cambridge Analytica/Facebook/Fake News drama that occurred last year – if there is one – is that the bright spotlight of scrutiny revealed not just the prevalence of disinformation and inaccuracy in online content, but also the shocking inability of the general public to use even the most basic information skills to understand the nature of the content they are reading. This opens the door for enterprising technologists: is there an opportunity to use technology to verify the accuracy of content and therefore restore some degree of trust? Learn more in our latest blog!

We know you’ve noticed that memes have become part of many brands’ social media marketing strategies. And we bet you’re curious as to why and whether or not memes might be something to include in your strategy, too. The answer isn’t a clear-cut “yes” or “no.” It completely depends on your audience(s) and your brand voice. Our latest blog dives into the key things to consider before incorporating memes into your marketing.

While using micro-influencers in marketing is still trending, the idea of folding in a company’s own employees as advocates and influencers is regaining steam. So what does it take to turn your employees into influencers for your brand? Our latest blog touches on everything you need to know!